A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
The advertising company sets the terms of an affiliate marketing program. Early on, companies largely paid the cost per click (traffic) or cost per mile (impressions) on banner advertisements. A technology evolved, the focus turned to commissions on actual sales or qualified leads. The early affiliate marketing programs were vulnerable to fraud because clicks could be generated by software, as could impressions.
Be sure to check what kind of customer support you can expect from your affiliate program once you have signed up. Do your research online and if possible, speak to other sellers using the program to get their thoughts. Can you speak to someone via phone or Skype or do you have to wait 72 hours for email responses? Be clear on this because trust me, you will need support at one point or another.
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Since you’re essentially becoming a freelancer, you get ultimate independence in setting your own goals, redirecting your path when you feel so inclined, choosing the products that interest you, and even determining your own hours. This convenience means you can diversify your portfolio if you like or focus solely on simple and straightforward campaigns. You’ll also be free from company restrictions and regulations as well as ill-performing teams.
A relative newcomer that was only founded in 2014, ConvertKit has taken the world of email marketing by storm. According to the company, they now have nearly 20,000 active customers of their email services. Their affiliate program works by paying existing customers a lifetime 30 percent commission for referrals that subsequently become ConvertKit customers or who sign up for ConvertKit webinars and other digital products.
If you actually use the product and get results with it, then sharing a case study or your personal experience can be one of the most effective ways of selling those products to your audience. As you build a more responsive list of email subscribers and buyers and your reputation, merchants may offer you “free” samples of e-books or other products.
As this article aims to cover affiliate marketing for beginners, here’s a little example for you. So, let’s assume John is an affiliate. He has a website which is all about skateboarding. On it, he has a blog where he shares videos of his latest stunts, pictures of the parks he’s visited, and in-depth reviews of the best and worst skateboards he’s ever used.
The Federal Trade Commission actually recently shut down the MOBE Program (My Online Business Empire) because it was a total scam! It charged you money to buy into the exact same things they were promoting, but then wanted you to bring in new people to promote the exact same things… and it created a situation where no one was bringing real value, and money was just trickling up to the top.
By education, a B Tech graduate and MBA from IIM Lucnknow. Deepesh’s journey from an engineer to a Digital Marketing has been exciting. He started his career as an Entreprenuer, founded editings.in. Now with 7+ years of experience into Digital Marketing, currently Deepesh leads Digital Marketing for Digital Vidya, having expertise into the areas of:
Let no one tell you that email marketing is dead. An email list is crucial for every affiliate marketer. You can start building up your email list with a lead magnet (like the information products mentioned previously) or even just by encouraging your audience to sign up for your updates. You can then push your content to this audience via email and also direct them to your affiliate offers. Don't be sleazy about the sales, but if you build up enough trust with your email audience; when the time comes, they will not mind purchasing a product from you.
Review sites: If you offer a product or service that is more expensive or niche, it's likely that most of your buyers need to conduct research on that topic before purchasing — if that's the case, it might be a good idea to research the top review sites related to your product or service, and reach out to the business or writer who published the piece, asking whether they'd be interested in providing an affiliate link to your product or service in the text.
Hi Arslan, thanks for your comment. But let me be clear – I’ve never even nearly “scammed” people…! What I meant in my post was spamming – sending out unsolicited emails, but what I was promoting on behalf of my clients were always legitimate products. If it was something scammy, I had no option but to refund money and refuse to serve. I appreciate your visit and comment though. Thank you!
This is another thing that affiliate marketing beginners need to be aware of. Affiliate marketing is not limited to blogging and social media. You can actually do it using email. However, the challenges that you face here are more or less similar to the ones that you face when it comes to blogging. Without a big audience, you are probably not going to be able to make it work. Anyway, there are many ways of increasing your mailing list. You can use your blog, as an example, to offer freebies to those that are willing to sign up for your newsletter.