A cookie is a value stored on an end user’s computer and is used to track affiliate sales. The duration is the length of time the cookie stays on the computer after clicking an affiliate link. For example, with a 30-day cookie duration, this means that if a user clicks an affiliate link and makes a purchase within 30 days, the affiliate receives credit for the sale.
Of course, this is a generalization, and there are some programs that have made themselves exceptions to the rule. For example, I’ve seen many affiliate programs that offer low commission rates on products that are worth very little. I’ve also seen a few programs with items priced into the hundreds or thousands of dollars that offer commission rates of 20-30%.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic.
Well written article, I have learned new affiliate networks, that I didn’t have knowledge about. Affiliate marketing is one of the best ways to make big money online. Many people try it, but give up when sales don’t come, in my opinion, achieving success in affiliate marketing requires you to choose the right networks to promote, and have patience. Simple advice should be not to try to promote everything you come across, do research and test to find out what works best. Thanks for sharing this great article.
There are also a lot of customization options. You can integrate hotel booking sites into your website, choose specific destinations, and showcase properties that interest you. For example, you could start a niche affiliate site about “Denver Family Vacations,” write content about the top things to do in Denver, guides about the local area, and promote specific hotels.