When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
This is your second option when it comes to affiliate marketing. These days, everyone is on social media. Most people have followings composed of their parents, siblings, friends and colleagues. Now, that is all great, but that’s not really going to work when it comes to affiliate marketing. If you try to use these people to sell products and services, you may have only one or two sales. If you are really serious about doing affiliate marketing via social media, you need to think of the whole venture as a business. You need to go way beyond the social networking mentality. Think of your audience as an asset. And you need grow that asset. There are a number of ways through which you can do this;
This is usually what happens with affiliate marketing programs for web hosting companies. I am personally an affiliate for such companies as Bluehost, DreamHost and InterServer. When I make a sale on behalf of these companies, I get paid a fixed amount. The amounts for web hosting companies are around $100. So, you can actually make a decent living if you are able to refer lots of people to these companies. However, this is a flooded marketing and unless you are very good, you may want to look elsewhere.
This is another thing that affiliate marketing beginners need to be aware of. Affiliate marketing is not limited to blogging and social media. You can actually do it using email. However, the challenges that you face here are more or less similar to the ones that you face when it comes to blogging. Without a big audience, you are probably not going to be able to make it work. Anyway, there are many ways of increasing your mailing list. You can use your blog, as an example, to offer freebies to those that are willing to sign up for your newsletter.