Merchants receiving a large percentage of their revenue from the affiliate channel can become reliant on their affiliate partners. This can lead to affiliate marketers leveraging their important status to receive higher commissions and better deals with their advertisers. Whether it’s CPA, CPL, or CPC commission structures, there are a lot of high paying affiliate programs and affiliate marketers are in the driver’s seat.
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There are also a lot of customization options. You can integrate hotel booking sites into your website, choose specific destinations, and showcase properties that interest you. For example, you could start a niche affiliate site about “Denver Family Vacations,” write content about the top things to do in Denver, guides about the local area, and promote specific hotels.