In the past, large affiliates were the mainstay, as catch-all coupons and media sites gave traffic to hundreds or thousands of advertisers. This is not so much the case anymore. With consumers using long-tail keywords and searching for very specific products and services, influencers can leverage their hyper-focused niche for affiliate marketing success. Influencers may not send advertisers huge amounts of traffic, but the audience they do send is credible, targeted, and has higher conversion rates.
Now, most affiliate programs have strict terms and conditions on how to generate leads. There are also certain banned methods, such as installing adware or spyware that redirect all search queries for a product to an affiliate's page. Some affiliate marketing programs go as far as to lay out how a product or service is to be discussed in the content before an affiliate link can be validated.
Wirecutter's affiliate program might make you doubt the legitimacy of Wirecutter's recommendations -- but, in fact, it's quite the opposite. Wirecutter only makes commission when a reader purchases a product from an affiliate retailer and doesn't return the product. Wirecutter, then, has no incentive to promote inferior products -- if they did, they'd make less money and turn away readers.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
Travelpayouts calls themselves “The Ideal Travel Program to Monetize Your Travel Website”, and I have to agree. They cover a wide range of services and integrate other travel platforms like Booking.com, Airbnb, rentalcars.com, and more. Their travel affiliate marketing platform offers up to an 80% commission, but the average is 1.6% for flights and 6% for hotel bookings. Their cookie duration is 30 days.
VigLink is an intermediary platform, so it can serve as a backdoor for affiliates who have previously been banned/suspended from working with other affiliate programs like Amazon. And while you can choose specific merchants or offers, VigLink can be set up to work automatically by scanning your published content and dynamically generating affiliate links, making it a great choice for established content producers who are looking for a simpler way to generate revenue via an affiliate program.
Thanks Miles. I’ve always shied away from a lot of the typical internet marketing strategies that are all about how to make as much money as possible with little regard for actually building trust and engagement with your audience. Totally agree with you, it should be audience first, profit second. And over time if you do that, you’ll come out way ahead.
the idea that you can "get content" is dangerous… This by definition means that you're going to be scraping, copying, etc. You need to create content that is 100% unique based off of your research, experiences, trials and errors, etc. I started making money online in 2003. I went full-time as a digital marketer online in 2010. I started teaching into thousand and 16… Meaning I had 13 years of experience and six years full-time experience for ever trying to teach. This is what I pull from when I teach… I'm not researching an idea in order to teach you, I have been working with every aspect of digital marketing and online entrepreneurship for 15+ years.
There are also a lot of customization options. You can integrate hotel booking sites into your website, choose specific destinations, and showcase properties that interest you. For example, you could start a niche affiliate site about “Denver Family Vacations,” write content about the top things to do in Denver, guides about the local area, and promote specific hotels.