Search affiliates: With this program, you'll have freelancers or entrepreneurs pay their own money to promote your offer on search results or other online advertising platforms like Facebook Advertising. While you'll want to ensure your partner is following search and advertising guidelines, this could work in your favor if your partner has an SEO background and wants to A/B test to see which ads result in the most referrals for you — and most ROI for them.
Vendors engage the services of affiliates to do marketing of the product on their behalf. But how do vendors and affiliates meet? Well, vendors can engage affiliates directly to sell their products and services. Another option is for vendors to join affiliate networks. These are companies whose sole purpose is to serve as the meeting place for vendors and affiliates. The advantage of an affiliate network is that a vendor can find thousands of relevant affiliates there without having to run around looking for them all over the internet.